Personal Reflections And Professional Conduct

What I learnt from digital enterprise (APMG 8119) class 2013
How I Learnt
The Ways I Can Apply Future Business Decisions

Smallworld - Enterprise Play

Apple iTunes - Understanding Ubiquity And Interactivity

Xerolive.com Business Model Analysis

Facebook Case Study Analysis

Trade Me Case Analysis

Google - Customer Experience - Analysis

corporate communication -How strategically designed !

An opportunity to hear Peter Parusssini ( Head of Corporate Affairs ) and his Communication  team discuss their roles in corporate communication for the ANZ Bank. This was  part of the Strategic Communication and Information Management class 8176. 

@ANZ  Head Office.

Integrated Marketing

Integrated Marketing - Communicate consist marketing messages in every marketing channels you come  across. One example is, using movies/ albums as one of the mediums where brands can integrate with the content.

The enclosed link shows how various brands utilized the content of  this mediums for branding .

http://www.youtube.com/watch?v=VDsqySu0vMA

Debate on GCSB -Digital Enterprise

Debate on GCSB -Digital Enterprise - A group of six talking FOR the bill. 

It covers the relevance of the bill to national security, national image , cyber security , information assurance and foreign intelligence.
You can check the live video of the debate in this hyperlink:

http://drrobertdavis.wordpress.com/2013/10/25/apmg-8119-digital-enterprise-2013-gcsb-debate-live-2/

Interactive Marketing

Interactive Marketing: Engages customer by coordinating cross channel communication mediums . 

One Example -  Volkswagen Audio Ad in Times of India newspaper (Launch Ad)

Reputation Management

Reputation -biggest  intangible asset for firms !

 

Seminar done at Strategic Communication &  Information Management class on reputation management . 

How reputation is - Created -Managed - Rebuilt - in corporate world . 

 

Corporate Reputation - http://www.youtube.com/watch?v=J2LOSgCIRX8